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InStore Vision™ Network
InStore Vision (“ISV”) is the only digital advertising network providing real time data based on in-store camera system and facial recognition technology located within the convenience-store
The Network
ISV has owned and operated the largest c-store digital advertising network in the Philadelphia DMA, reaching over 1.1 million monthly impressions and growing
An average of 1,100 daily impressions per c-store/ location
• Average dwell time: 4-5 min
2 screens per c-store/ location
• 20” by the Point of Sale
• 32” in high traffic area in the back of the store
Full motion video or static images
Audio
Network loop length – 4 Min
Spot length: 15 seconds increments up to 60 seconds
Network control: IP based, online with Real Time updates
Advertising Clients
Advertisers have included Verizon Wireless, Kraft Foods, Best Buy, General Motors, General Mills and others
Content
ABC Inc., (WPVI) 6ABC Action News, the market's longtime leading broadcast TV news station, is a strategic partner with ISV and provides local content on the network
Demographics
Primary: 55% Male (18-34 yr old - 45% ; 35-54 yr old 45%)
Secondary: 45% Female (18-34 yr old - 45% ; 35-54 yr old 45%)
HHI: Ranging from $32K - $92K AMedian HHI: $54,660)
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